Little Hero was responsible for the PR, sponsorship and consultation of the creative team for the Carl Kapp debut show at Australian Fashion Week in 2011 and his follow up show in 2012. The results concreted a credible brand profile for Carl Kapp with media, buyers and industry seen through editorial and sales which included securing key account David Jones coupled with an 80% increase in his own flagship retail sales.

Little Hero was instrumental in introducing the Carl Kapp brand to Woolmark who went on to select him as a finalist in the prestigious International Wool Prize.